Ho Ho Ho, it's the season for advertising shoots. Not just bodybuilding competitions or weddings, my time is very much filled with advertising photography. Ad shoots are comprised of much more than just showing up and pushing the button on a camera. It is also being a producer, a director, communciating and translating the ideas of an art department into the scene, staffing, casting, lining up props and locations. Then there is having the right equipment on hand and any number of other things that pop up.
This is a background scene shot by my second shooter, Nancy Nimmons, live at an ad shoot just the other day. In the scene is the very famous BodyBuilding World Champion and my friend, Bob Cicherillo. Bob was on hand to help out with some of the logistics and to provide some very helpful creative input. I can't show you more of the actual shoot until it is released and in print. But it was one of the more fun, creative and unusual shoots you will ever see in the bodybuilding business. Keep coming back for more fun stuff, Thanks!
