All American EFX By SecondFocus

SecondFocus was selected to shoot the advertising photographs for All American EFX for their new print and online ad campaigns. Amateur bodybuilding competitor, Justin Hunter, under contact to EFX provided the look and "The Vault" Powerhouse Gym in Yucaipa CA provided the atmosphere. These are the first two prints ads released now appearing in the January - February 2007 issue of Planet Muscle Magazine.

New Ads Shot By SecondFocus

New ads shot by SecondFocus are now appearing in the major bodybuilding magazines. On the news stands now are the February 2007 issues of Iron Man Magazine and Muscular Development Magazine with these shown here. There will be many more throughout the year. Thanks!

The Sun Sets On Christmas

The sun setting over the Pacific on Christmas Eve in Laguna Beach, CA. A brief break but now back to work for me. You will be seeing advertising shoots for my clients starting in January by SecondFocus in all of the bodybuilding magazines and women's health and fitness magazines. I will keep you posted right here so please keep coming back. Thanks!

Best Of 2006

BodyBuilding.com, the largest bodybuilding and fitness resource in the world, just released it's Best Of 2006 Awards in various categories. My photographs from the 2006 Olympia in Las Vegas used to create this computer wallpaper took the top spot. In addition the competiton coverage for the Olympia and the Nationals Competition in Miami also won. My photos and stories were a primary part of both. Thank You to BodyBuilding.com. It has been a great year and it's not over yet!

A Season For Ad Shoots

Ho Ho Ho, it's the season for advertising shoots. Not just bodybuilding competitions or weddings, my time is very much filled with advertising photography. Ad shoots are comprised of much more than just showing up and pushing the button on a camera. It is also being a producer, a director, communciating and translating the ideas of an art department into the scene, staffing, casting, lining up props and locations. Then there is having the right equipment on hand and any number of other things that pop up.

This is a background scene shot by my second shooter, Nancy Nimmons, live at an ad shoot just the other day. In the scene is the very famous BodyBuilding World Champion and my friend, Bob Cicherillo. Bob was on hand to help out with some of the logistics and to provide some very helpful creative input. I can't show you more of the actual shoot until it is released and in print. But it was one of the more fun, creative and unusual shoots you will ever see in the bodybuilding business. Keep coming back for more fun stuff, Thanks!

Back from Miami...

On assignment for BodyBuilding.com, the largest bodybuilding and fitness resource in the world, I was in Miami for 4 days covering the "Nationals" which is a professional level qualifier and the last major show of the year. Since returning I have been updating the coverage and preparing for a number of ad shoots coming up very quickly in the next few weeks. So here are a few photos from Miami for you to enjoy and please check out my Blog at BodyBuilding.com for more. SecondFocus BodyBlog

Thanks!

From Boise To Miami

I just returned from Boise, Idaho meeting with my client BodyBuilding.com, the largest bodybuilding and fitness resource in the world. The purpose was to do planning for next year to provide them with new content, compeititon coverage, ad shooting and special features. In addition there will be new multimedia projects coming from SecondFocus. By the way, Boise is a really nice place. I am looking forward to my return trips.

Next I will be leaving on Thursday for Miami to cover the NPC National BodyBuilding & Fitness Championships. This is the last major bodybuilding competition of the year and there will be a lot of athletes. This is also a pro qualifier so the competition will be top level.

One of the top rated competitors will be heavyweight, Lionel Brown. Known as the L-Train, I just saw him a couple of weeks ago when he was the guest poser at the "Border States" competition in Anaheim, CA. I can tell you right now that the L-Train is going to draw a lot of attention when it rolls into Miami. See you in Miami!