And More For The Photographers

I have been keeping this Blog as an avenue to quickly share the photography business of SecondFocus with clients and others. The many of you who have been watching have seen some of the latest advertising shoots I am doing for corporate clients, some of the many events I shoot around the country or the weddings I get to photograph. And it has all been great fun communicating it all and I appreciate the great response I have been given from you.

I am going to expand this Blog now to encompass some fun stuff for the photographers out there who come by and visit. I am going to try and share some of the experience and details about what has brought me this far. I will try to share with you some of the business experience I have accumulated along the way and some of the new things I am doing. And of course as photographers we have to stay on top of the gear and suppliers that help us practice our art. So I am going to share with you what I use, where I get it, how I use it and where I get the best support.

So please keep coming back. This is the business of SecondFocus, Photography by Ian L. Sitren. But I will tell you a secret..... I am having a lot of fun. Don't tell anyone. Thanks!


Photos courtesy of Nancy Nimmons

Fitness Champion, Adela Garcia

Isaac Hinds of Lift Studios is developing Fitness Olympia and Fitness International Champion, Adela Garcia’s new website at AdelaFitness.com. Lift Studios created this banner for the front page of the website from SecondFocus photos taken during the 2006 bodybuilding and fitness show season. In addition, SecondFocus created a video of photos of Adela from 2006 which is also now on her website front page. You can view that video right here. Thanks!

The BodyBuilding Season Opener

We are only a few weeks away from the first major bodybuilding show and expo of the season. The Iron Man Pro will be on February 16th - 18th in Pasadena California. And SecondFocus will be there for BodyBuilding.com, the largest bodybuilding and fitness resource in the world.

And not only will I be covering the show with my photography but also reporting, writing and doing video clips for the 220,000 people per day that visit BodyBuilding.com. To kick it off, here are two of the first free computer wallpapers for the event. So please check it out and download them yourself. Just go over to the SecondFocus BodySpace link on the right and see what is there. It is a lot of fun. Thanks and keep coming back!

From Kodak, One Minute That Explains It All

This is one of the most moving explanations of the power and value of the photograph I have ever seen.

Thank You Kodak!

All American EFX By SecondFocus

SecondFocus was selected to shoot the advertising photographs for All American EFX for their new print and online ad campaigns. Amateur bodybuilding competitor, Justin Hunter, under contact to EFX provided the look and "The Vault" Powerhouse Gym in Yucaipa CA provided the atmosphere. These are the first two prints ads released now appearing in the January - February 2007 issue of Planet Muscle Magazine.