In all probability there is more mainstream news media and coverage from around the world at Muscle Beach than any other bodybuilding event except maybe the Olympia and Arnold!
Why you ask? Well the show opens with a United States Air Force flyover... try that in an auditorium! There will be a few hundred thousand people down at Venice Beach for the weekend of sun and sand. It is more fun than you can imagine. And it is the place "Where Muscles Were Born"!
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